Our easy to read Digital Retouching InfoGraphic provides detailed information regarding our THREE Levels of digital retouching and ONE Special option. Each level is defined in greater specificity following the InfoGraphic.
• Personalized Headshot Packages • Part 3 of 3 – RETOUCHING
- There are 3 essential elements to any headshot: Session, Digital File, and Retouching.
- An A La Carte Personalized Package simply offers you the ability to purchase any of the 3 essential elements as you see fit – À La Carte!
- This page is dedicated to one of the headshot elements, Retouching.
- Retouching is the third element of any headshot creation and is the pre and postproduction adjustments applied to your digital file.
- Retouching is separate from the remaining two elements, Session and Digital Files.
• We also offer All-In-One FASTRAK PACKAGE PRICING
- Includes the 3 Essential Components to any Headshot: Session, Digital File, and Retouching.
- ALL-IN-ONE convenient price.
- Best Option for the vast majority of our clients.
The goal of appropriately applied digital retouching is to render the face conversationally. It is not intended to alter one’s actual appearance or character.
When we talk with people we do not examine every detail of their face. This is because our peripheral vision is activated. However, when we look at a photographic image, our peripheral vision is deactivated and suddenly we scrutinize that face as we would in a vanity mirror. Thus, the necessity for expertly applied retouching that naturally restores the features of the face, conversationally…
We accomplish a conversational face by softening and/or removing those facial features we do not normally notice when conversing with someone while emphasizing and lightly enhancing the attractive/striking features we generally do recognize. For us, retouching is both science and art. For you, retouching is your opportunity to best present yourself as an ambassador to your business and community connections.
3 DISTINCT LEVELS OF DIGITAL RETOUCHING
Keeping with our tradition of personalized service, we offer three distinct levels of Digital Retouching. Should you desire to add “touchups” to your portrait, our FOUR retouching choices are designed to accommodate a wide range of facial demands and the ultimate objectives of your headshot.
Since each expression and exposure is unique, there is no humanly way that the retouching work performed on one image can be copied and then applied to another. Therefore, the cost for retouching is for each expression/exposure you might choose.
Digital Retouching is not a design element that lends itself to a quick summation. We offer this thorough information for those who are interested and enjoy learning. However, for most, this information can be quickly discussed and determined when we meet and/or after seeing your Previews.
So, should the detailed information on retouching be too much to absorb now, please relax and know we’ll help you through, every step of the way.
ONE SIZE DOES NOT FIT ALL
Though every face requires some degree of digital retouching, we thought it beneficial to our clients to allow them to decide what level is best for them. Rather than offer a one-size-fits-all approach (as has become the norm these days), we give our clients the option of choosing what degree of Retouching is most relevant to them.
Please note that our THREE digital retouching levels are not seen as good-better-best, but are rather a genuine approach to accommodate the individual requirements of every face. There is no good-better-best – only options which are offered to meet your specific needs.
Determining the degree of digital retouching best suited for each face is either a function of listening to my client’s concerns and attending to their specific requests or simply proceeding according to my aesthetic appraisal. Usually, it’s a combination of the two. Regardless, we guarantee our retouching for the life of your image and are happy to tweak your headshot until you are thoroughly delighted.
All levels of retouching begin with our large/soft studio lighting and pre-postproduction refinements necessary to raw file conversion. In addition, we then work directly on the digital file and painstakingly perform the following:
1. ExPress – $ 0
Standard: primary focus is on the removal of blemishes and fine tuning color.
2. Prime – $ 75
Radiance: includes exPress plus softening of skin/facial lines (forehead, around eyes, neck), evening skin tones, and lessening facial shine, yielding a radiant glow to the face. The image may also include vignetting and refining color for greater depth.
3. Pro – $125
The Works: includes Prime plus emphasis on not only the aesthetic quality of your headshot (see details below), but special attention is given to perfecting color, rendering depth, brilliance, and pop to your headshot. Pro Retouching renders you on your best day!
ATTENTION TO DETAIL
In addition to Prime retouching, every detail in Pro is considered and executed personally by Mark Jordan. Special attention is given to:
eyes – iris color, catchlights, whites, eyelashes, eyebrows, glare, bags, crows-feet, remove redness/bloodshot, watery, and for women, eyeliner/makeup
nose – softening, removing redness, pores, blood vessels, spider veins, shine/grease/glare, straightening shine/grease/glare, straightening
teeth – whiten (i.e. remove yellow), fill, straighten/align, even rough edges, remove discoloration
lips – define, lightly soften, add contrast/depth
ears – remove glare/shine, lessen attention
stray hairs – around head, ears, nose, chin, forehead
neck/chest – soften lines, removing double chin, thinning, narrowing width, reducing jowls, darkening
hair – highlights, brilliance, sheen, glow; as well as mustache/beard/goatee: shaping, filling, removing strays, coloring
background – lightening-darkening, vignetting, toning, contrast, color, blending, replacing
color – skin tone, glow, contrast, shadow, highlights, brilliance
As always, should you have ANY questions regarding any aspect of our Digital Retouching, please know that no concern is too small.